From Idea to Brand, Seamlessly.

I’m Ebru Meral, a Brand Designer With 12+ Years of Experience in The Field

Multidisciplinary creative leader with 10+ years of experience across creative direction, art direction, brand identity and visual communication.

I build and evolve brands through strategic thinking, strong visual systems and integrated creative experiences — spanning brand identity, campaigns, digital & UX/UI, editorial, packaging, content production and physical brand touchpoints.

My experience combines creative leadership with hands-on expertise, leading multidisciplinary teams, agencies and creative partners while managing complex projects from strategy and concept through production and final execution.

Ebru Meral

Experience

Founder & Creative Director — E/M Creative

February 2021 – Present

Founded and led E/M Creative, providing strategic creative direction, brand development and multidisciplinary design solutions for clients across diverse industries.

• Led brand development from strategy and positioning through visual identity and implementation, including logo systems, typography, color systems, brand guidelines and complete identity packages.
• Directed branding and rebranding projects, translating business objectives into distinctive visual identities and scalable brand systems across digital, print and physical environments.
• Established creative concepts and visual direction for campaigns, launches and integrated brand communications, ensuring consistency across all brand touchpoints.
• Served as the primary creative partner for clients, translating business and communication objectives into creative strategies, concepts and design solutions.
• Led art direction for photography and content productions, overseeing concept development, moodboards, styling, shot planning, on-set creative direction and final asset selection.
• Directed websites and digital experiences from information architecture and UX/UI through responsive visual design, aligning functionality with brand identity and communication strategy.
• Developed and supervised integrated creative assets across advertising, packaging, editorial, social media, presentations, pitch decks, digital content and marketing collateral.
• Created brand presentation systems, mockups and visual prototypes to demonstrate concepts and guide consistent implementation.
• Managed projects end-to-end from discovery, research and creative strategy through concept development, production coordination, revisions, quality control and final delivery.
• Coordinated clients, photographers, developers, suppliers and external creative partners, maintaining creative quality, brand consistency, timelines and production standards.

Senior Graphic Design Specialist — Etstur

March 2024 – July 2026

As a Senior Graphic Design Specialist within Corporate Communications & Brand Management at Etstur, I worked across Maxx Royal Resorts, Voyage Hotels, Caja by Maxx Royal and Montgomerie by Maxx Royal spanning brand communication, art direction, visual identity and multi-channel design.

• Managed international editorial campaign adaptations for Condé Nast Traveller, Vogue, ELLE, GQ, Harper’s Bazaar, Marie Claire, House & Garden, Grazia and other publications, producing localized creative work in Turkish, English, German and Russian for campaigns published across 40+ countries.
• Planned international advertising production calendars, localization and delivery, adapting master campaigns to publication-specific formats while maintaining brand identity and luxury positioning.
• Developed and maintained visual identity systems, including logo standardization, corporate color palettes, typography, brand guidelines, font licensing and brand asset management.
• Led and supervised three design specialists, managing workload, priorities, creative quality and final output across concurrent projects.
• Oversaw external agency work, providing art direction and reviewing brand consistency, visual quality and technical accuracy throughout revision and approval processes.
• Developed multi-channel brand communication across print, digital, social, web, outdoor and on-property touchpoints, including campaigns, editorial layouts, menus, maps, invitations and corporate collateral.
• Managed packaging, product and production projects, including dielines, mockups, prepress, color management, supplier coordination and final quality control.
• Produced and adapted visual and video content for web, social media, kiosks, Info TV and digital displays across multiple formats, resolutions and languages.
• Managed projects from brief and concept through design, production, stakeholder approval and final delivery.

Head of Design — Nexxt Beauty LLC

October 2022 – February 2024

Alongside my role as Senior Art Director at INTERSPOR, I led the creative and design direction of Nexxt Beauty LLC, managing brand and creative operations across the US and Türkiye from Istanbul.

• Directed brand strategy, visual identity and creative execution across digital, social media, web, product, packaging and corporate communications.
• Led website and digital experience design, as well as product packaging systems including packaging, labels, product graphics, usage guides and production-ready artwork.
• Directed product and model photography from creative concept and visual planning through production and final asset selection.
• Developed creative communications for the network marketing business model, including compensation plans, presentations, sales tools and distributor-facing materials.
• Established and managed corporate identity standards and supervised print and packaging production, supplier coordination, technical specifications and final quality control.
• Worked closely with senior management on product research, trade fairs, market evaluation and new product development, while collaborating with import/export and operations teams on international logistics and market requirements.
• Coordinated creative and operational requirements between Miami and Türkiye, supporting consistent brand execution across both markets.

Senior Art Director — INTERSPOR

September 2022 – February 2024

Led art direction and visual communication across INTERSPOR and its portfolio of sports and fitness brands, including VOIT, Diesel Fitness, Dynamic, Profitness, Universal, Intex and Rexon.

• Directed creative concepts and visual execution across brand campaigns, digital, social media, e-commerce, print, retail and corporate communications.
• Developed and maintained brand identities and visual systems, ensuring consistency across multiple brands, products and communication channels.
• Led product-focused creative projects including packaging, catalogs, product launches, campaign materials, presentations and sales collateral.
• Directed product and lifestyle photography, overseeing creative concepts, visual planning, art direction and final asset selection.
• Designed and supervised digital and web assets, including websites, landing pages, e-commerce visuals, social media content and digital campaigns.
• Managed print and production processes, working with suppliers and internal teams from artwork preparation and technical specifications through production and final quality control.
• Collaborated with marketing, sales, e-commerce, product teams and senior management to translate commercial objectives into effective creative solutions.

Senior Visual Communication Specialist — TURKONFED

August 2021 – August 2022

Worked as Senior Visual Communication Specialist for Girişimde Kadın Gücü – WeLead, an initiative developed in partnership with TÜRKONFED, Türkiye İş Bankası and UN Women to support women entrepreneurs.

• Designed the project’s logo and complete visual identity system, establishing its visual language and brand standards across all communication channels.
• Designed the project website and led the creative direction and digital experience across key online touchpoints.
• Coordinated the development of the online education platform, managing the external development company and working directly with software developers throughout design, development, testing and implementation.
• Managed the production of educational video content, overseeing filming, production requirements and the preparation of final content for the digital learning platform.
• Oversaw content and platform operations, including the organization and publishing of educational materials and the management of institutional profiles and information within the web panel.
• Led visual communication across digital, social media, print and corporate channels, developing campaign assets, presentations, reports, brochures and other communication materials.
• Coordinated creative production, review and approval processes with project stakeholders, partner organizations, agencies, production teams and technical suppliers.
• Managed multidisciplinary creative and digital projects from concept and design through production, technical implementation and final delivery.

Senior Art Director — ShiftDelete.Net

March 2020 – July 2021

Worked as Senior Art Director across ShiftDelete.Net’s digital publishing ecosystem, leading visual communication and creative production for web, YouTube, social media and branded content.

• Led art direction and visual production across ShiftDelete.Net’s website, YouTube channel and social media platforms, developing campaign visuals, editorial graphics, digital advertising assets and motion content.
• Developed branded and sponsored creative content for major technology and e-commerce brands including Samsung, MediaMarkt, Hepsiburada and Amazon, translating campaign requirements into platform-specific visual executions.
• Directed and produced visual systems for YouTube, including thumbnails, channel branding, livestream graphics, watermarks, community content and video-related creative assets.
• Developed digital and social media content across the wider media network, including Hakkı Alkan, SihirliElma, Yeşil Robot, TechInside and PembeTeknoloji.
• Created and maintained visual identity systems, templates and digital design standards across multiple technology-focused media brands and platforms.
• Produced and art-directed animated and static advertising assets, social media campaigns, editorial visuals, website graphics and branded content across multiple formats.
• Contributed to digital content production and on-camera technology content, including tutorials, product reviews and unboxing videos, alongside sponsored content projects with brands such as Adobe and TechData.
• Managed multiple creative projects from brief and concept development through design, production, revision and final delivery, ensuring visual consistency across editorial and commercial content.